Have you ever listened to commercials on the radio? Sometimes they are a little.. weird, and sometimes just a little wrong. I have three that have been running for a little while that take it one step further.
Popeyes: This restaurant seems to have decided recently to experiment with seafood as part of their limited time special. Now, there’s nothing wrong with that, however, “..When I talk about seafood, I’m talking about my world famous butterfly shrimp” is a bit more than an overstatement.
Now, if I talk to my friend in Germany about Popeye’s and mention getting fish there, you know what he’d say? Probably something right along the lines of ‘Isn’t Popeye’s a chicken place?’ In order to actually be world famous your product needs to be at least recognized worldwide, so a fairly localized dish that is only being served as a limited time offer is NOT world famous.
The Time Warner Barbecue Boys: This one gets my attention because its ALMOST right. Oh is it painfully close to having a point, then they blow it. So, they start off with an example of outsourcing. When you buy their delicious food, who makes it? They do. That is as it should be. You don’t want to buy from them, then they buy from someone else, then hand you the food, you’d go to the guy they buy from and buy from them.
Here’s were they lose it. They fail the analogy by instead of talking about outsourcing, they start talking about how wrong cooperation is. “Two companies, actin like one. now what if everybody acted like someone they aint?” thats right, according to Time Warner, adults cooperating and getting along like adults is a bad thing and should be avoided. Probably because their business model is based on a monopoly of services instead of cooperating with other companies.
Payday Loans: “They give payday loan stores a bad name, make the person feel like a victim, and villanize people just trying to get the money they were promised to have,” says a blogger from www.freshloan.co.uk/. Sounds fun, and for the most part people -like- to be the victim of a situation, it means they don’t take responsibility for it.
But what are these payday cash loans? They are short loans, one or two weeks intended to get you by until you get paid, then you pay them back. In the commercial, the payday loan store is villainized for trying to get their money back if you have 2 or more cash advances out, but why would you have two or more advances? Because the person borrowed more than they can pay back repeatedly and they know it. The commercial pretty much fails utterly to mention the real issue of remarkably high interest rates, which would be a more compelling argument, instead of offering ‘pay back less than you owe’ maybe they should offer ‘pay back what you actually borrowed’